Hi, I'm Gregory — your design partner from idea to market
I join startups early. Often before there's a product. I scope it, design it, and ship it with engineering. No handoff, no gaps. 15 years in. 9 of them building AI products.
Berlin. Available remotely.
“Gregory is the perfect Founding Designer, with meticulous attention to details, full design ownership end to end from idea generation to user research to of course implementation and even quality control.
You would be hard pressed to find someone else who cares about the product they are working as much.
Not to mention one of the best work ethics I've seen and huge experience building B2B products.”
Founding designer at startups backed by
Experience
Sequoia Arc '22. Twain pivoted three times before finding PMF. I designed every version, from the first prototype to the current GTM agents platform.
Senior IC hired to redesign the platform. Reworked the core flows, rebuilt the visual language, and shipped a design system the team still uses.
Founding designer through Series A. Redesigned the core product and introduced research practices that shaped how the team builds.
Y Combinator '18. Created the conversation builder UX, ran custdev and support calls. Designed the core feature: a non-linear dialogue flow canvas.
Led 4 designers on a DSP/DMP platform. Built the design system (30% faster builds). Redesigned the core product in 6 months.
Business analyst and UX on the trading platform Libertex. Redesigned the UX of web terminal. Built a UI system that adapts to each client segment.
UX and Business analyst. Shipped 5 web-portals for banks and telecom providers across in-house and distributed teams.
Worked directly with enterprise clients to turn their requirements into specs and UI mockups for call-center software.
Publications
Perception-based color palettes for customizable UI themes
Choosing the right color space to generate contrast-consistent palettes based on human color perception
Five advanced tips for better dashboard design
Practical design patterns for data-heavy dashboards: alignment, chart selection, hierarchy, and anomaly detection
About me
I studied software engineering and business analysis. My first years were specs, process maps, and sitting between business and engineering. Business and system analyst, UX designer and researcher. Each role was a different layer of how software actually gets built.
That path pulled me into product design. I've worked across the whole thing: system architecture, product strategy, pitch decks. What the interface looks like, and why it works that way.
You get one person who owns design from research to release. No handoff to worry about, no details lost in translation. What ships is what was designed. I stay through the hard parts: pivots, fundraising, the release that almost didn't ship.
Outside work, I'm into Streamline Moderne and constructivist architecture. The way those movements balance structure with boldness is how I think about design.
I choose early-stage because that's where one designer shapes the whole product. Small team, full ownership, from first prototype to the deck that raises the round.
Let's see if it's a fit.
